Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges sees an enormous mobile marketplace for Lumen; «When you have a look at relationship products specific to over 50s, they all are dating sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.» Argouges must be bullish; he has got spent +$4.5 million into the software.
All users have to upload a selfie within the verification procedure, as well as an algorithm authenticates this contrary to the other profile images offered. a nice touch and a tragic indication of the changing times and problems with internet dating.
Dating apps are wide ranging. Any brand brand new software that is wanting to scale requirements an alternate form of strategy and Argouges is wanting brand new things ; «Our company is testing lots of various marketing techniques, utilizing a mixture of on the internet and offline, with a concentrate on offline because we should fulfill our individual base and build a dialogue up together with them. As an example, this thirty days we are going to a selection of sporting, musical and social occasions which are matching with your brand name eyesight and demographics.» Time will tell if this bears better fresh fruit than the spam that is usual friends and paid-ads strategy that most dating apps like to make use of.
The question that is biggest, exactly what makes Lumen much better than competitors? So what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more pictures. Lumen utilizes AI and should have no less than three pictures on a profile. Hardly a groundbreaking brand new twist or unique UI but a fascinating development. The +50 market is not likely to require as numerous great features to keep their attention. When around 40% of all of the marriages end up in breakup in the UK and United States, Lumen may not have to do certainly not occur and become for the underserved market. Apps have done great deal less and seen success.
Andreev desires to learn; «Do people over 50 want to date over 50 only? Will be the over-50s ready for the application just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns we are asking within the coming days.»
Lumen is concentrated on a rich demographic plus one that needs a unique pair of solutions so that it will undoubtedly be interesting to see whom fundamentally advertises or lovers because of the application. Besides marketing, the information that the software will create will likely to be interesting to many organizations on a wide range. Lumen defintely won’t be in short supply of individuals planning to partner along with it in the event that application scales given that united group plan.
Lumen can be acquired now on iOS and Android os in britain only but may be available internationally soon.
UPDATED: Argouges quotes have already been clarified.
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